Publications in Conference Proceedings
Blatter, D., Hofstetter, R., Krohmer, H., Miller, K., Zhang., J. (2012), Downsizing the Product or Increasing the Price: Consumer Reactions to Price Increase Strategies, Proceedings of the 2012 AMA Winter Marketing Educators’ Conference, 17.-19. February, St. Peterburg, USA.
Blatter, D., Miller, K. (2011), Divide or Unite? Consumers’ Evaluations of Partitioned and All-inclusive Pricing Strategies, Proceedings of the 2011 AMA Summer Marketing Educators’ Conference, 5.-7. August 2011, San Francisco, USA
Blatter, D., Hofstetter, R., Krohmer, H., Miller, K., Zhang., J. (2011), Downsizing the Product or Increasing the Price: Consumer Reactions to Price Increase Strategies, Proceedings of the 40th EMAC Conference, 24. – 27. May 2011, Ljubljana, Slovenia.
Hofstetter, R., Miller, K., Krohmer, H., Zhang, J. (2011), Measuring Consumers’ Willingness to Pay: Do Direct Approaches Really Work?, Product and Service Innovation Conference, 3. – 5. February 2011, Park City, USA.
Blatter, D., Hofstetter, R., Miller, K. (2010), Improving the Direct Estimation of Demand by Adjusting for Incorrect Price-Statements, Proceedings of the AMA Winter Educators’ Conference, 19. – 22. February 2010,New Orleans,USA.
Miller, K., Hofstetter, R., Krohmer, H., Zhang, J. (2009), How Should We Measure Consumers’ Willingness to Pay? An Empirical Comparison of State-of-the-Art Approaches, Proceedings of the AMA 2009 Summer Educators’ Conference, 7. – 10. August 2009,Chicago,USA.
Miller, K., Hofstetter, R., Krohmer, H., Zhang, J. (2009), How Should We Measure Consumers’ Willingness to Pay? An Empirical Comparison of State-of-the-Art Approaches, Proceedings of the 38th EMAC Conference, 26. – 29. Mai 2009, Nantes, France.
Hofstetter, R., Miller, K., Krohmer, H., Zhang, J. (2009), Who Should We Ask When Measuring Consumers’ Willingness to Pay for Product Innovations?, Proceedings of the AMA 2009 Summer Educators’ Conference, 7. – 10. August 2009, Chicago, USA.
Hofstetter, R., Miller, K., Krohmer, H., Zhang, J.(2009), Who Should We Ask When Measuring Consumers’ Willingness to Pay for Product Innovations?, Proceedings of the 38th EMAC Conference, 26. – 29. Mai 2009, Nantes, France.
Blatter, D., Hofstetter, R., Miller, K., Krohmer, H. (2009), Improving the Direct Estimation of Demand by Adjusting for Incorrect Price-Statements, Proceedings of the 38th EMAC Conference, 26. – 29. Mai 2009,Nantes,France.
Miller, K., Krohmer, H., Hofstetter, R. (2008), When Can We Measure Willingness to Pay Directly? An Empirical Study on the Role of Consumers’ Involvement in the Direct Elicitation of Reservation Prices, Proceedings of the AMA 2008 Winter Educators’ Conference, 15. – 18. February,Austin,USA.
Weissbrich, D., Krohmer, H., Miller, K. (2007), Integrating and Extending our Understanding of the Marketing-Finance Interface and its Performance Implications, Proceedings of the AMA 2007 Summer Marketing Educators’ Conference, 3. – 6. August 2007,WashingtonD.C.,USA.
Weissbrich, D., Miller, K., Krohmer, H. (2007): The Marketing-Finance Interface: An Integrative Conceptual Framework and Performance Implications, Proceedings of the 36th EMAC Conference, 22. – 25. May 2007,Reykjavik,Iceland.
Krohmer, H., Miller, K., Hofstetter, R. (2006), Measuring Consumers’ Willingness to Pay with the Contingent Valuation Approach, Proceedings of the AMA 2006 Summer Marketing Educators’ Conference, 4. – 7. August 2006,Chicago,USA.
Miller, K., Krohmer, H., Hofstetter, R. (2006), Eliciting Consumers’ Willingness to Pay with Self- Explicated Approaches: Conceptual Discussion and Empirical Study, Proceedings of the 35th EMAC Conference, 23. – 26. May 2006,Athens,Greece.
