Published/ Accepted Papers
Miller, K., Hofstetter, R., Krohmer, H., Zhang, J. (2012), Measuring Consumers’ Willingness to Pay: Which Method Fits Best?, GFK-Marketing Intelligence Review, forthcoming.
Hofstetter, R., Miller, K., Krohmer, H., Zhang, J. (2012), How Do Consumer Characteristics Affect the Bias in Measuring Willingness to Pay for Innovative Products, Journal of Product Innovation Management, forthcoming.
Miller, K., Hofstetter, R., Krohmer, H., Zhang, J. (2011), How Should Consumers’ Willingness to Pay Be Measured? An Empirical Comparison of State-of-the-Art Approaches, Journal of Marketing Research, 48 (1), 172-184.
Hofstetter, R., Miller, K. (2009), Improved Pricing Decision Making Through Valid Measurement of Consumers’ Willingness to Pay [Bessere Preisentscheidungen durch valide Messung der Zahlungsbereitschaft von Konsumenten], Marketing Review St. Gallen, 5, 32-37.
Working Papers
Nair, H., Hofstetter, R., Miller, K. (2009), Network Effects, User-Generated Content, and Social Ties: Evidence from an Online Social Network, NET Institute Working Paper.
Conference Proceedings/ Presentations
Blatter, D., Hofstetter, R., Krohmer, H., Miller, K., Zhang., J. (2012), Downsizing the Product or Increasing the Price: Consumer Reactions to Price Increase Strategies, Proceedings of the 2012 AMA Winter Marketing Educators’ Conference, 17.-19. February, St. Peterburg, USA.
Blatter, D., Miller, K. (2011), Divide or Unite? Consumers’ Evaluations of Partitioned and All-inclusive Pricing Strategies, Proceedings of the 2011 AMA Summer Marketing Educators’ Conference, 5.-7. August 2011, San Francisco, USA.
Blatter, D., Hofstetter, R., Krohmer, H., Miller, K., Zhang., J. (2011), Downsizing the Product or Increasing the Price: Consumer Reactions to Price Increase Strategies, Proceedings of the 40th EMAC Conference, 24. – 27. May 2011, Ljubljana, Slovenia.
Hofstetter, R., Miller, K., Krohmer, H., Zhang, J. (2011), Measuring Consumers’ Willingness to Pay: Do Direct Approaches Really Work?, Product and Service Innovation Conference, 3. – 5. February 2011, Park City, USA.
Blatter, D., Hofstetter, R., Miller, K. (2010), Improving the Direct Estimation of Demand by Adjusting for Incorrect Price-Statements, Proceedings of the AMA Winter Educators’ Conference, 19. – 22. February 2010,New Orleans,USA.
Miller, K., Hofstetter, R., Krohmer, H., Zhang, J. (2009), How Should We Measure Consumers’ Willingness to Pay? An Empirical Comparison of State-of-the-Art Approaches, Proceedings of the AMA 2009 Summer Educators’ Conference, 7. – 10. August 2009,Chicago,USA.
Miller, K., Hofstetter, R., Krohmer, H., Zhang, J. (2009), How Should We Measure Consumers’ Willingness to Pay? An Empirical Comparison of State-of-the-Art Approaches, Proceedings of the 38th EMAC Conference, 26. – 29. Mai 2009,Nantes,France.
Hofstetter, R., Miller, K., Krohmer, H., Zhang, J. (2009), Who Should We Ask When Measuring Consumers’ Willingness to Pay for Product Innovations?, Proceedings of the AMA 2009 Summer Educators’ Conference, 7. – 10. August 2009,Chicago,USA.
Hofstetter, R., Miller, K., Krohmer, H., Zhang, J.(2009), Who Should We Ask When Measuring Consumers’ Willingness to Pay for Product Innovations?, Proceedings of the 38th EMAC Conference, 26. – 29. Mai 2009,Nantes,France.
Blatter, D., Hofstetter, R., Miller, K., Krohmer, H. (2009), Improving the Direct Estimation of Demand by Adjusting for Incorrect Price-Statements, Proceedings of the 38th EMAC Conference, 26. – 29. Mai 2009,Nantes,France.
Miller, K., Krohmer, H., Hofstetter, R. (2008), When Can We Measure Willingness to Pay Directly? An Empirical Study on the Role of Consumers’ Involvement in the Direct Elicitation of Reservation Prices, Proceedings of the AMA 2008 Winter Educators’ Conference, 15. – 18. February,Austin,USA.
Weissbrich, D., Krohmer, H., Miller, K. (2007), Integrating and Extending our Understanding of the Marketing-Finance Interface and its Performance Implications, Proceedings of the AMA 2007 Summer Marketing Educators’ Conference, 3. – 6. August 2007,WashingtonD.C.,USA.
Weissbrich, D., Miller, K., Krohmer, H. (2007), The Marketing-Finance Interface: An Integrative Conceptual Framework and Performance Implications, Proceedings of the 36th EMAC Conference, 22. – 25. May 2007,Reykjavik,Iceland.
Krohmer, H., Miller, K., Hofstetter, R. (2006), Measuring Consumers’ Willingness to Pay with the Contingent Valuation Approach, Proceedings of the AMA 2006 Summer Marketing Educators’ Conference, 4. – 7. August 2006,Chicago,USA.
Miller, K., Krohmer, H., Hofstetter, R. (2006), Eliciting Consumers’ Willingness to Pay with Self- Explicated Approaches: Conceptual Discussion and Empirical Study, Proceedings of the 35th EMAC Conference, 23. – 26. May 2006,Athens,Greece.
Books
Hofstetter, R., Miller, K.(2009), Precision Pricing: Measuring Consumers’ Willingness to Pay Accurately, Norderstedt.
Cetin, M., Miller, K. (2008), Kundennutzenkommunikation – Strategien zur Steigerung der Zahlungsbereitschaft von Konsumenten, Saarbrücken.
Miller, K. (2007), Unerwünschte Kunden. Wenn Kundenpriorisierung zum Problem wird, VDM Verlag, Saarbrücken.
Kertész, O., Miller, K. (2007), Markenwert in der Automobilindustrie. Weiterempfehlungsbereitschaft und Preispremiumakzeptanz steigern, VDM Verlag, Saarbrücken.
Book Chapters
Miller, K., Krohmer, H. (2011), Basic Pricing Instruments in B2B-Markets [Grundlegende Preisinstrumente im B2B], in: Homburg, Ch., Totzek, D., Price Management in B2B-Markets [Preismanagement auf B2B-Märkten].
Klarmann, M.,Miller, K., Hofstetter, R. (2011), Pricing Methods in B2B-Markets [Methoden der Preisfindung im B2B], in: Homburg, Ch., Totzek, D., Price Management in B2B-Markets [Preismanagement auf B2B-Märkten].
Editorial Assistance
Homburg, Ch., Kuester, S., Krohmer, H. (2008), Marketingmanagement: A Contemporary Perspective, Columbus.
Homburg, Ch., Krohmer, H. (2007), Fundamentals of Marketingmanagement: An Introduction to Strategy, Instruments, Implementation, Management [Grundlagen des Marketingmanagements: Einführung in Strategie, Instrumente, Umsetzung, Unternehmensführung], Wiesbaden.
Homburg, Ch., Krohmer, H. (2006), Marketingmanagement: Strategy – Instruments – Implementation – Management [Marketingmanagement: Strategie – Instrumente – Umsetzung – Unternehmensführung], 2.Edition, Wiesbaden.
Other Publications
Miller, K. (2010), What Are Customers Willing to Pay? [Was ist der Kunde bereit zu zahlen?], Sales Drive, University of Sankt Gallen.
Miller, K., Hofstetter, R. (2009), Pricing: Ask Your Customers’ Price [Pricing: Fragen Sie Ihre Kunden nach dem Preis], Sales Expert [Der Verkaufsprofi], 15.
Krohmer, H., Miller, K. (2008), What Do Insurants Know About Their Professional Insurance? [Was wissen die Versicherten über ihre berufliche Vorsorge?], BVG Focus, Zurich Financial Services, 1, 4-7.
Miller, K. (2008), How to Defeat Goliath… or 10 Commandments, How to Excel with Minimal Resources, Article on the Bernese Marketing Day [Wie man Goliath besiegt …oder zehn Gebote, um mit wenig Mitteln Grosses zu erreichen, Artikel zum Berner Marketingtag], News Business Administration Department University of Bern [BeWL, Informationen des Betriebswirtschaftlichen Departements der Universität Bern, Frühjahr 2008].
Miller, K. (2006), Interview with Nicolas G. Hayek, Founder Swatch Group [Wenn Sie einen Esel an die Musikhochschule nach Salzburg schicken…“, Interview mit Nicolas G. Hayek, Gründer Swatch Group], News Business Administration Department University of Bern [BeWL, Informationen des Betriebswirtschaftlichen Departements der Universität Bern, Herbst 2006].
